Background

Tradewinds Iced Tea decided to rebrand themselves as a premium tea. The brand shifted away from laid-back beach vibes and focused on slowing down and "savoring the moment" with their tea's slow-brewed quality. 

Execution

Along with my team, we built a new website with updated messaging and aesthetic. I wrote the new website with a healthy balance of keywords and personality. The redesign also gave me the opportunity to outline and help shoot a full-width video featured on the homepage. I also wrote supporting social posts to share Tradewind's #MomentsToSavor initiative across Facebook and Twitter.